Public relation is way of communication that manages the relation between organization and its public. It is used to build a rapport with various publics a company, individual or organization may have. Public relation is a way of communication so as to gain public understanding and acceptance.
This kind of communication has originated in the early twentieth century by Edward L. Bernays and Ivy Ledbetter Lee. The government agencies in Britain and the US were the ones who encouraged the publicists to get support for implementing their policies and programs and this led to a boom in the public relation business after world war two. Now in the present time it has become the requirement of every business organization be it public or private. Students can get very good opportunities in this line of career. It is growing at an exponential rate, thereby creating a huge opportunity for graduates in this field. Career in public relation can take you to a corporate or non-profit communication or public relation department, a political campaign or to the media itself. It can get you fame and money at the same time.
In Public Relation MA you learn step by step the art of communicating verbally, on paper and in media along with how to use the latest technologies to communicate and make an effective communication to achieve the goal.
In Public relation ma you learn to write creatively so you can promote products person or group let it be a rock star band, a politician or a ski resort. You learn to become the communication link between any type of organization and its public.
In Public relation ma you learn the art of communication with which you can help any organization to create and maintain its positive image. You get a chance to learn varied communication activities like special event planning, media relation, public speaking, creations of news releases, brochures and newsletters. You are made aware of the method of writing followed by various media and broadcasters.
All this followed by an internship helps you test your skills in real life. If you are a creative person and see the world in your own unique way or if you are interested in politics, social issues, ethics, electronic media communication and want to be a part of the fastest growing and rewarding profession then doing a public relation ma is what you should be doing.